Indonesian streetwear has moved past imitating Supreme or Off-White. Local brands like Bloods , Erigo , and Parade dominate malls. The "thrift culture" ( Berkah )—buying second-hand vintage clothes from Japan and Korea—has birthed a massive subculture of anak brongsan (thrift kids). Celebrities like Iko Uwais (The Raid) and Raffi Ahmad (the "King of all media") are frequently photographed mixing designer wear with thrifted Levis, making "budget fashion" aspirational.
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Like many other countries, Indonesia has been deeply influenced by global pop culture trends. The "Hallyu Wave" (Korean Wave) has had a profound impact, with K-pop, K-dramas, and Korean fashion and beauty products becoming immensely popular. This influence can be seen in everything from the music produced by local artists to the aesthetics of Indonesian television shows and advertisements. Indonesian streetwear has moved past imitating Supreme or
Indonesia is the world's second-largest TikTok market (after the US), but they use it differently. It is not just for dancing; it is for drama . Celebrities like Iko Uwais (The Raid) and Raffi
